#10 Henry Roberts on Building Two Hands: Resilience, Brand Loyalty, and the Path to Restaurant Success"

In this episode of Restaurant Leaders Unplugged, we dive into the inspiring journey of Henry Roberts, founder of Two Hands, a thriving café and restaurant brand that started in New York City and has since expanded across the U.S. Henry shares the origins of his career in hospitality, driven by a love for community, culture, and high-quality, accessible food.

Listen as Henry discusses the strategic growth of Two Hands, his decision-making process in selecting new markets like Austin and Nashville, and the importance of creating a strong brand presence. He opens up about his commitment to sustainable farming, challenges in team-building, and his philosophy of resilience—especially through the ups and downs brought by the pandemic. Henry’s candid insights into balancing family life, running a multi-location business, and creating a culture-first brand make this episode a must-listen for any restaurant owner looking to grow with intention and adaptability.

Key Topics:

• The initial inspiration behind Two Hands and its unique brand identity
• Challenges and triumphs of expanding into new cities
• Building a resilient, people-focused culture that attracts and retains talent
• Why patience and adaptability are essential for sustainable growth
• Insights into sustainable farming and integrating it into a restaurant brand

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